5)How did you attract/address your audience?

Ashley and I created a questionaire to ask our typical audience members how they enjoyed our film opening. our questionaire was no more than 9 questions and they were very important to ask our audience that we invited to our first and only showing of our film.

The questions we asked goes as followed

1) What is your gender

       male      female

70% of our audience were female
30% of our audience were male

We asked this because when we got our questionnaires back, it did not have a name on it. The questions were asked anonymously.
The gender that they are will determine whether they liked our movie alot because sterotypically male people will like our film more than the women because it is about football and most boys will prefer a football movie while girls will prefer movies such as 'chick flicks' which inclused different genres such as romance, musicals, romance comedy.
Boys will prefer movies such that include action, thriller, sports and adventure.

Comedy,  horror, fantasy etc attact both sexes and it is very unisex and they are attractive to both.

our main questions followed after that..

2) How old are you
all members of our audience were in the age range from 13-18. 100% of them.
0% of our audience were in the age group of  19-25 and 25-40 and 40 and above. 











3)What is your favourite genre of movies?
we asked our audience what movie genre that they prefererred to know if they will be interested in our movie, as our movie was under the genre of sport and adventure.
they were able to circle more than one option.
main genres of movies include..

tiny bit was accidentally cut out of it. 

Romance    Romantic Comedy         Comedy        Drama              Sci-Fi            Adventure  

 Action                Thriller                     Horror        Musical           Animation         Western      

Fantasy         Documentary                Historical

 other please state here_____________________

the most circled genre of out of the stated were Romantic comedy, Comedy and Horror.
Western and Fantasy were the genres that were not circled in any of our responses in our questionnaire. 
80% of our audience circled comedy as one of their favourite movie genres
70% picked romantic comedy and horror
it is assumed that the 30% that did not tick romantic comedy were male.
documentary was another unpopular option as only 10% of our audience chose it as one of thier favourite genres. i think that it was unpopular because usually people of an older age group enjoy documentaries.
in one of our results someone stated spoof as one of their favourite genre in the 'other' box.




4)How important is the introduction of the characters in our film opening?

we asked audience how important they think the introduction of characters in our movies are. we asked them to rate it out of ten with 1 being the lowest and 10 being the highest.
70% circled 10
20% circled 9
10% circled 8
all these are very high rankings which made us feel positive that we had introduced the characters well and we had shown the audience the main characters so they are familiar with the people that they are going to see in the movie.

we decided to introduce our main character in  his football kit on playing with a football so straight away our audience know that the is the character playing the role of a young footballer.




5) How effective do you think titles in our movie is?
  we asked our audience to rate out of 10 how effective they think the titles in our movie are. 1 being the lowest and 10 being the highest.
6 was the lowest rating we got from our audience and luckily only 10% of our audience rated us that low.
all our other rating was fairly high.
20% of our audience rated us 8 out of 10
40% of our audience rated us 9 out of 10
30% rated us 10 out of 10



6) How effective do you think the soundtrack in our movie is?

we decided to use a non digetic soundtrack in our movie to add to add feeling to to our movie to make it sound like it was a foreign movie as we wanted it to be in Africa so we used the song 'market spices' from freeplaymusic.com which made it sound like it was set in Africa, the tune was very catchy and upbeat.
our audience found that the soundtrack was effective as we got high ratings.
70% rated it as 9 out of 10
20% rated it as 10 out of 10 
10% rated it as  8 out of 10



8) How many times do you go to the cinema?
we asked our audience how often they went to the cinema to watch movies to see how high their level of interest in movies are.
our options included...

once in a week            twice in a week           once in a month             twice in a month          
once in two months       once in a year          twice in a year    
other____________________ 
  
the most popular answer was between once in month and  twice in a month. 
40%  said that the go to the cinema once a month 
30% said that they go to the cinema twice a month 
10% said that they go to cinema once in two months
20% chose other options.


9) Rate this movie out of 5
we asked our audience to rate out movie out of 5 and we got positive feedback again which really motivated us.
our lowest rating was 3 out of 5 and only 30% of our audience rated our movie as 3 out of 5
most people rated our movie as 4 out of 5, this was the most popular rating. 60% of our audience rated our movie at 4 out of 5.
we got a few 5 out of 5 rating from our audience 10% felt that our movie had top quality and rated us very highly
all these high ratings really made us feel positive and that we had done a good job with our movie.





10)Would you want to watch the rest of the movie?
This was or last question and our most important because this question will enable us to see whether or not our audience really enjoyed our movie, if thy really did they would want to watch the rest of it.
we wanted our storyline to be interesting that is why we made it have a cliffhanger we wanted our audience to be interested in our movie so that we could be convinced and happy at the fact that we had done a good job.

We were extremely happy with our responses as they were 100% positive and each member of our audience all said that they would like the rest of our movie so this made us confident and happy that we had done a good job.

They didnt have to lie if they did not want to see the rest of our movie because the questionaires were done anonymously so we believe that the questionaires were done honestly this was what really motivated us.

6) What have you learnt about technologies from the process of constructing this product?

While doing my research, planning, construction and evaluation i have used different types of technologies to help me go through with it.

Research

During my research, I did not use that much research like i did in evaluation. In my research all i used was the web to research existing video clips and I inserted them into my blog and wrote about it to show that i understood what it was about and how it gave me ideas about what to put in my own film.

I got all my videos from http://www.youtube.com/

on YouTube i was able to look at the opening sequences of the movies and tv shows that we needed to watch for research. The movies and Tv shows included

                                     Donny Darko

                                     City Of God

                                     Dexter

                                     Six Feet Under

YouTube even included work that had been done by past candidates such as 'el embro angelico' 

We were able go go on YouTube through the web browser called 'Opera'

I also used my phone, the blackberry torch as a form of research, my phone has a YouTube app on it and this made it possible for me to view videos and search for them during times that I could not go on the school computer.

My phone also had other apps like the Google mobile app and with this i could search and find out information that i needed to know about the movies that i was using in my research.

Blogger was the most important technology we used.

Blogger is a blog storage service that allows private or multi-user blogs with time-stamped entries.

it is type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

in our case it was used in in educational manner and we used it for our coursework and it was suitable because it let us post and share everything from text to video and pictures.

It was very easy to learn how to use.

Planning

In our planning, we had to meet up with our partners and find out where they were  and we had to meet up with our actors and tell them where to meet us.

To keep in contact with my partner and my actors, i used my phone to call and text them. also with the help of my phone i was able to organise transport and eqipment needed to make with my phone.

eg; contacting my opartner Ashley to meet me with our camera in the hall at 1:30 pm

I could also use social networking sited such as Facebook to contact the actors incase i didnt have their number or if i couldnt get through to them on the phone

 Facebook is a social networking website — a gathering spot, to connect with your friends and with your friends friends.

and we also used blogger to record all our plannimg activities

Construction

To construct our movie, we used various technologies to aff it all together. 

we used a Panasonic NVGS 500 mini-DV video camera to record the scenes in our movie. We also used the tripod when it was neccessary to keep the camera stable when we needed it to be so that it did not shake and ruin our clip.

We imported the clips that we recorded onto the apple iMacs and then onto a programme callde Adobe Premier Pro, here we able to edit our clips and make them into videos.

Adobe Premiere Pro is a professional, real-time, timeline based video editing software application.

On Adobe Premiere, I can carry out different actions and edits that will help me develop my final video.

I am able to tick the videos that i want to carry on editing with and the videos that i don not untick will not be in use when i am editing and adding all the clips together,

it also gives me the ability to add titles and music to the clips. The music has to be gotten from http://www.freeplaymusic.com/ and Ash and I decided to use the track called 'Market Spices'

Evaluation

To show our audience our movie, we had to put it on a DVD so it can be easy for playing and showing. Our target audience were 15 people who were all in the same age group which was a range of 16 to 18 year olds. All of them were sixth formers

Our film was projected on a large screen to give it the cinimatic experience.

Microsoft Word is a word processing program that you can use to create, edit, format, and save documents.

We used microsoft word to create both our research and evaluation questionnaires that we provided to our audience to answer.

We printed off 15 copies of the questionaire to give one copy to each person.

7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
If compare my preliminary task to my film that I have just created, it is obvious that I have come a long way and I have improved in my research and planning because In my film i had to do a lot more than i had to do for my preliminary task.

My research for my preliminary task included of looking at past candidates work to guide me through what to do. Our teacher also told us the Do's and Dont's for example we should make sure we film on the right side when we are doing the over the shoulder shot during the conversation, we should make sure we dont look into the camera we should look at the other actor.Other research that we did for the preliminary task was that we looked at different scripts and picked the one that we wanted to do, the scripts were really short and the lines were easy. It was not complicated.

We had to do alot more research for our movie because we wanted to know what will be suitable and we wanted to get lots of idea's for our movie to make it look as professional as we could. Our research included of looking at other film openings and looking at other candidates work and looking at what they were able to do.

Movies we looked at were Donny Darko, City Of God, Cold Mountain.

TV shows we looked at were Dexter, Six Feet Under.

we had to look at the music that was played and how it associated with what was happeneing, we had to look at characters and how they related to each other, we had to look at the camera and how it was used and at the angles at which they were used and the different methods of shooting that was used. All of this mattered and counted towards our final film.

we also looked at past candidates work and we learnt from their mistakes and we also looked at what they did and the various techniques they used and picked what we  liked and we decided whether we wanted to add it to our film.

We saw in one film that a mistake they made was that a character looked at the camera for a second or even less, in our movie we made sure that we did not encounter such errors.

Apart from looking at other film openings, for my research we looked for music on a website that had free soundtrack the website http://www.freeplaymusic.com/ so that we choose the sound track we want. we could not get one off you tube because it was copyright.

Our planning for our main task was a lot more than our planning done for our preliminary task

We had to choose a partner to work with and choose people to act for us in our movie while in our preliminary task we filmed and acted by ourselves. Our preliminary task did not take long to make it was a very brief preliminary task which lasted a very short time and we were given scripts to work with which made it easy and we did not waste time on it while we had to think of our story line for our movie ouselves, we were not allowed to re create a movie or steal its storyline. We were meant to think of everything ourselves from scrap. We thought of what genre of movie we wanted to create,  we thought of the pople we wanted to use in it; the people we thought would make good actors. We made multiple story boards and we had different ideas for a script and we had to show it all out using story boards

During  our planning we had to look at other things like our location and we had to look around and decide where will be best to shoot our film, we looked around at different places and we thought carefully about where will be suitable to shoot our movie. At first we decided we wanted to shoot outdoors on the astroturf, then we decided it would be better if we shoot on the playground just outside the boarding house which had a bench. We couldnt go along with this plan because of the weather issues we had, it was a snow week and the whole of outside was covered in snow for weeks. So because of this, we decided to look for a new location and change of location caused change of script.

Our planning also included of thinking of what costumes we would like our actors to wear and the props we would like them to use in the movie.

All the planning and research we did for our main task was alot compare to our preliminary task but it was important that it was done so that we could complete our final task and make it as good as we could.

Add caption

4) Who would be the audience for your media product?



 The BBFC are The British Board of Film Classification is an independent, non-governmental body which has classified cinema films in the UK since it was set up in 1912 and videos/ DVDs since the Video Recordings Act was passed in 1984.

The BBFC are a highly expert and experienced regulator of the moving image (especially film, video/DVD and video games), and also a service provider for new and developing media.

Ashley and I have decided to give our movie a 12/12A rating.

12 in cinema and 12A on DVD

we chose this rating because we thought that it was the most appropriate.

This rating is only relevant to cinemas. Films given this rating are considered to be unsuitable for people under 12, and therefore they have to be accompanied by an adult aged over 18, but generally the films are not recommended for them. Films under this category can contain mature themes, including; discrimination, mild drug use, commonly used swear words, and moderate violence/sex references.

                        Typical Audience Member

This is Harry, he is a 16 year old boy. He attends College and he is currently doing a diploma in Sport and Leisure Studies. 

 Harry is very sporty and loves trying out new things and he is always up for an adventure. He likes going to the gym and he likes playing sports an he is always trying to pick up new activities. He currently plays football, basketball, baseball, table tennis, rugby, badminton and Golf. Harry likes to play football with his friends in the park and on the Astroturf. He loves it when its the weekend because it means that he gets extra sleep and more time to play. He loves going to cinema to watch movies especially the latest releases. He is also very friendly and bubbly and loves to have a laugh with his friends.

3) what kind of media institution might distribute your media product and why?

James Cameron

There are two ways of distributing films when they are created, there are two ways to show it to your audience.
A hollywood production takes a long time to make, it goes through 3 stages:
Preproduction (the preparation of the film) 3-6 months, could be more.
Production (Filming) 2-4 months more or less depending on the film.
Post production (editing and all fininshing/polishing of the film) 6-8 months.

Avatar poster

In some cases writing a movie could be extremely longer. James Cameron is a very successful writer and he wrote the scripts of movies such as Avatar and Titanic. those are two of many of other successful movies in the movie industry. Avatar is the movie that has the most grossing profit of all time of a total of  $2,782,206,970 worldwide.

it took James Cameron 14 years to make avatar. he write the movie 14 years ago from 2009 but then stop due to technology problems. during that time he made titanic. in 2005 James Cameron thought that technology had caught up so he could now carry on making avatar. avatar was meant to release in may 22 2009 but than came out in 17/18 DEC 2009 because not all cinemas had 3D projector's.

Titanic poster

If my movie was going to be distributed the way movies like Avatar were, if it was a mainstream movie it would then have to be distributed through one of this main distribution organisations, This is movies that come under the umbrellla of the Film Distributors Association (FDA) this includes companies such as Warner Brothes, Pathe, Fox, Sony Pictures, Icon Movies, etc.. They are very popular in the film industy and most of the most popular and most succesful movies are distributed from. Their job is "the highly competitive business of launching and sustaining films in the market place"

They arrange everything to do with the film. this includes
The publicity for the film
they also arrange to place the stars in chat shows prior to the opening of the film
they arrange the collection of income from all sources and distribute it as per contacts
they arrange all other distributions of the film eg the rental, DVD/Blue ray, video stream, free-to-air, airline, hotel, arrange the film premier, etc


But my movie is a typical student production so I am not going to distribute my film with the FDA, instead if i wanted to distribute it, it would be distributed using a web 2.0 site such as YouTube.
YouTube is a very popular website thatlets anyone upload videos for public and private viewing. you can create an account and subscribe to other users videos. YouTube videos are posted by people from all over the world, from all types of backgrounds. Therefore, there is a wide range of videos available on YouTube. Some examples include amateur films, homemade music videos, sports bloopers, and other funny events caught on video. While YouTube can serve a business platform, most people simply visit YouTube for fun, you can literally find anything on YouTube.

A normal YouTube video can have as many as 500,000,000- this is proven by young American singer, Justin Bieber's music video 'Baby'
another example of a YouTube hit is the clip 'Matt Dancing' this is a clip of a man doing a funny dance around the world In 2006, Matt took a 6 month trip through 39 countries on all 7 continents. In that time, he danced a great deal.
this video had many views and it shows that it can have a huge audience sometimes even more people watch videos on YouTube than they go to the cinemas to watch a movie.

2) how does your media product represent particular social groups?
our media work has a target audience. it is meant to attract young adults and teenagers of both sexes.  In our media we challenged the stereotype between the black and white people because usually in all the movies you watch about sport, the black person is always the player while the white person is the coach training the black person to do sport. people may say that this is because in some african schools they cannot afford education so they fill up their time by doing sport and helping around doing chores this makes them more fit and they are more restless and do not have the best diet.
our movie concentrates on ethnicity because he is a white person but he is meant to be residing in an african country, usually in most cases it ia the other way round a lot of black people live in the european and american countries, the places which the white people dominate.
an example of a movie that the coach is white and the sports person is black is Remember The Titans
"Remember The Titans is an American sports film that was made in 2000 The film starts as a new coach of the Titans, a football team previously coached by the white Bill Yoast, begins coaching the team. The new coach, Herman Boone, is black, and his team is a mixture of black players and white players. The struggles that arise from the racial diversity are profound. Actor Will Patton portrays Bill Yoast, making a transition to help out Boone as an assistant coach"

Evaluation

Compulsory Questions

1)  In what ways does your media product use, develop or challenge forms and conventions of real media products?


Titles
While researching film openings we looked at different openings like Donny Darko, Dexter, Six Feet Under, City of God, Cold Mountain and many others. We also looked at past candidates work piece like El embro Angelico. Ashley and I got the fading idea of clips from City Of God because at the start of it  there are black fades that are used at the beginning of the knife..

The different clips I watched had different titles.some used a lot of titles which made it slower to start while some used very short titles which meant the film started quicker and went straight into it the point and ones with the most credits felt like the film was unrushed and took its time to start


A clip that took its time to start and had lots of credits was six feet under



it was a total of 1 minute 40 seconds
the opening titles seemed long and it used lots moving images which related to death because we saw bodies being cleaned and being prepared for burials. The soundtrack of it also seemed slow and like it was taking its time but it felt relaxed and calm.



A clip that had fast opening credits was City Of God.



there was hardly any opening titles it was as if it just went straight into the storyline with no hesitation. It seemed fast but it didn't feel rushed. It went at a good pace

 Our movie had slow credits because there were a lot of credits but it went with a fast upbeat soundtrack so it did not seem as slow and dragged on.
our titles were colourful and they were placed behind a black screen and at the bottom right.






Mise en scene elements 

Mise en scene in movies is used to show where,when and who the movie is about. It informs the audience what the movie is about and makes them interested in it. It lets the audience know the essential background elements where the narrative of the film emerges from.
In the movie cold mountain, the mise en scene is showed by using text on screen at the start of the movie to show when and where the movie was being taken place, we thought this was a good idea because it makes the audience understand but we did not use this because we thought the narrative was self explanatory








Key Characters 
Introduction of key characters in a movie is very import and it allows the audience to identify who is going to be the main character and who the movie is going to be about and who the storyline is going to revolve around.
In Donny Darko, there is an introduction of his family around the dinner table, they get introduced at the start of the movie and the way that they are speaking makes it clear to us that they are a dis-functional family> In our movie we wanted to introduce our key characters in the start of the movie and we wanted to introduce their relationship.We got the young footballer to play in the gymnasium where the the football scout would then enter and tell him that he wants him to come try out for Hull City. There is where their relationship starts.

Establishment Of Relationships 

It is important that relationships are shown in a movie so that we fully understand it and know what is going on and to make it clear as to whether the relationships develop and whether it is a strong relationship between each other or whether it is a weak one where they are nothing but acquaintances to each other. In the movie cold mountain it clear that a soldier has a strong relationship with a woman because he is reading a letter from a lady and it is emotional so it suggests that she is the love of his life and their relationship is strong. In our movie, it is clear that Kofie(the young footballer) and Gideon Seglah(the football scout) do not really have a relationship because Kofie asks "who are you".  but they then begin to have a relationship later because the football scout tells him to meet him.

Use Of Music To Create Mood 

 The music played in a movie is important because it helps create the mood for the audience. My movie has a soundtrack playing throughout and it is fat and upbeat with lots of drums and it helps the audience know that it is not a relaxed slow movie, it is one that has lots of action in it.

one of the pieces we looked at was dexter's morning routine and the music used in it helped to create a mood for us. It seemed spooky and mysterious and the pictures on screen were adding to the mystery, and the way he was cutting up the orange and the way the ketchup was dripping on the plate like blood made it more gruesome and disgusting. he seemed like a serial killer.